Manchester City have announced a new partnership with Ubtech Robotics Corp in an attempt to entertain fans at The EtihadThe humanoid robots will be in the Etihad during matches to keep City supporters entertained by singing and performing special moves and tricks.
The club’s aim is to give fans the best matchday experience in the Premier League and this, they hope, will add to that.
The club has unveiled the robots as it announced details of it’s latest plans to provide the best and most innovative match-day experience on the planet.
The robots will help to entertain fans at some home games and will also be featured on LED screens around the ground and on other content shared on the club’s website and through social media.
Manchester City fans can get their hands on their own robot, if the scheme is successful as it is possible that they will sell the characters.
Ubtech are the firm behind ‘Jimu Robot’ and ‘Alpha 1 Robot’ which are able to exercise, do yoga and sing.
Tom Glick, City Football Group’s chief commercial officer, said: “Partnering with UBTECH, who are a world leader in their field and share our passion for innovation and cooperation, is a natural fit for Manchester City.
“Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership.
“At Manchester City, we have a growing repertoire of partners who enable us to connect with our global fanbase in unique and ground-breaking ways.
“We are delighted to welcome UBTECH to the family and to have the opportunity to introduce our fans in Manchester, China and beyond to their exciting product range and the never before seen content and experiences this partnership will deliver.”
James Zhou, chairman and founder of Ubtech Robotics, added: “The unique partnership between Ubtech Robotics and Manchester City will bring cutting edge robotics technology and sports marketing together. As one of the top football clubs in the world, Manchester City has a positive and healthy brand image.
“The club constantly seeks to innovate and is dedicated to bringing beautiful football to its fans so they enjoy unforgettable moments.
“Innovation is also deeply embedded in the DNA of Ubtech Robotics and as a result we are excited to become the official global robot partner of Manchester City.
“Ubtech Robotics focuses on bringing intelligent consumer robots to every home in the world and creating a more intelligent, humanized lifestyle for all. With Manchester City, we look forward to bringing the excitement of intelligent robots and ‘beautiful football’ together for all to enjoy.”
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